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Make Your Web Site Your Top Salesperson
If you would like your Web site to generate sales for your business, you should treat it like a salesperson. What are some of the more important characteristics you would want in a salesperson?...
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Leverage Digital Media Develops New Site & Property Search Tool for CBC...
Leverage Digital Media develops new Web site and custom property search tool for commercial real estate firm, Coldwell Banker Commercial Saunders Ralston Dantzler Realty. (FOR IMMEDIATE RELEASE) Tampa,...
View ArticleLeverage Digital Media CEO’s Article Featured on Search Engine Watch
Search Engine Watch, one of the leading news and information providers for the search engine marketing industry recently featured an article by Leverage Digital Media CEO, Jay Taylor, on how small...
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Is Google Analytics “Not Provided” Affecting Your SEO Campaign?
Google SSL Search In October of 2011, Google made the decision to use Google SSL Search as an enhancement to their default search to protect the privacy of their users. The Google SSL Search...
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Combine Traditional Marketing With Search Marketing For Better Results
A More Complete Strategy Search marketing strategies, such as SEO and paid search, and traditional marketing strategies, such as T.V., print, and radio are often perceived as mutually exclusive, when...
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How Are You Measuring Your SEO Campaign’s Success?
Engagement Metrics: Beyond Rankings When it comes to SEO, most companies focus on rankings as a measure of success. While rankings can provide a relative measure of success, engagement metrics can...
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4 Steps to Get Your Website Ready for 2013
The New Year is a time to turn over a new leaf and reflect on the changes we would like to see in the coming year. This time of year is also a good time to reflect on the changes you would like to see...
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Why it’s Important to Optimize for Your Readers, Not Search Engines
It is often perceived that content should be optimized for search engines, but in fact for better rankings and a greater ROI, content should be optimized for your target audience. We call this customer...
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Increase Rankings & Visibility with Google Authorship
Google Authoriship In order to explain the benefits of Google Authorship, we must first discuss what it is. Google Authorship is Google’s attempt to establish authority of published content on the...
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How to Implement Google’s Rel=Publisher Tag in 4 Easy Steps
Google’s rel=publisher tag provides Google with information that can be used to determine the relevancy of a company’s site by linking a company’s Google+ page to the company’s website. Implementation...
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Which Mobile Solution is Better, Responsive Web Design or a Dedicated Mobile...
With more and more consumers reaching for their smartphones and tablets to conduct searches and make purchases, having a mobile-friendly presence is becoming essential. According to a Google study,...
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Why Your Business Can No Longer Afford to Ignore Mobile
Bullish on Mobile Mobile is growing so fast that analysts are having to revise their predictions. Why is this? The need for more convenience due to our busy, on-the-go lifestyles combined with...
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Facebook Partner Categories Offers More Targeting Opportunities for Advertisers
Early last week, Facebook released their new targeted ad feature, “Partner Categories.” This new feature allows advertisers to zero in on a target audience based on their purchase behavior by...
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Mobile Accounts for 20% of Paid Search Clicks
In Kenshoo’s recent Global Search Advertising Trends report, it was found that global paid search ad spending continues to rise. So much so, that year over year growth for global paid search ad spend...
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Yahoo to Microsoft: We Want Out!
Since her arrival as Chief Executive Officer to Yahoo, Inc. almost a year ago, Marissa Mayer has been struggling to end their 10 year search deal with Microsoft, which started in 2010, for a more...
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2013 Mobile Path To Purchase
In their 2nd Annual U.S. Mobile Path to Purchase Study, xAd and Telmetrics concluded that consumers are reaching for their smartphones and tablets earlier and more often in their search for local goods...
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Desktop Search Hits an All-Time High
In April, comScore released their monthly qSearch analysis of the U.S. search marketplace. As usual, Google trumped Yahoo (11.6%) and Bing (16.7%) with 67.1% in total search market share, leaving Ask...
View ArticlePenguin 2.0 is Live!
The much anticipated Google Penguin 2.0 algorithm update is live as of yesterday. According to Matt Cutts, Google engineer and head of the Webspam team, the update will affect approximately 2.3% of...
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Google Retains 74% of U.S. Search Ad Market Share
eMarketer estimates in its latest forecast that Google continues to dominate the search advertising market with 74% of total U.S. search ad market share. In 2012, Google was reported earning an...
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Yahoo Search Gets a New Look
Yahoo Search got a new look recently, when it rolled out a redesign for its search engine results page (SERP). With a cleaner, more modern design, a Google reminiscent navigation bar, higher...
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