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Easy Tips to Simplify The User Experience
There are endless possibilities when it comes to building a great user experience on your website including navigation, social media, content, and imagery. The list goes on and on which allows for...
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Make Sure You Get Your N.A.P. In
Name. Address. Phone Number. Or as as some would say, “N.A.P.” Google algorithms are a bit of an anomaly but we do know that listing your N.A.P. across the internet is extremely important for search...
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7 Reasons Your SEO Campaign Will Fail and What You Can Do About It
Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data and customer expectations are...
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Designing for Your Content
Design is everything you see. When designing your website, remember that your site will not only be viewed on the computer but on every possible digital platform. A designer’s job is to create a...
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The Importance of Content Hierarchy On Your Website
Your website should be designed in a way that users flow through the content in an intentional way. From the navigation bar to your images to your contact form, everything should be intentional....
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3 Easy Ways To Use Twitter to Your Benefit
Twitter is still somewhat of a mystery for many business owners and marketing directors. From figuring out how many times a day to post to writing engaging content and understanding hashtags,Twitter...
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Customer Journeys & Capitalizing on Micro-Moments
Micro-moments, a concept recently introduced by Google, are high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., watch a “how-to”...
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How You Can Use Long Tail Keywords Strategically To Reach Your Goals
Your website is created and now you have an online presence. Next thing to do is start driving traffic/leads to your site. How do you do this? Well one way is to launch a PPC campaign. One of the...
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Do You Truly Understand Your Customers?
I ask this question because so often, people really don’t know who their ideal customer is. From a marketing standpoint, this is a death sentence! (Okay, maybe that’s a little harsh but you get my...
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4 Reasons You Should Run a Paid Search Campaign With a Successful SEO Strategy
SEO and paid search are often viewed as mutually exclusive. This is sometimes due to the fact that search visibility is already achieved through SEO, and paid search is seen as unnecessary. Here are...
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